How to Support Women-Owned Businesses in 2024

In today’s world, where empowerment and equality are at the forefront of societal conversations, supporting women-owned businesses is not just a gesture of goodwill; it’s a crucial step towards fostering economic growth, driving innovation, and promoting gender equality. Concepts in Art is fiercely proud to be a women-owned business as women entrepreneurs face unique challenges in the business world, from access to funding and resources to biases and stereotypes. By actively supporting these businesses, we can break down barriers and create a more inclusive economy. On the last day of Women’s History Month, we’re breaking down why it matters and how you can contribute:

  • Backing women-owned businesses fuels economic growth and prosperity. 

Studies have shown that women reinvest a significant portion of their earnings back into their families and communities. By supporting these businesses, we’re not just empowering individual entrepreneurs but uplifting entire communities. The ripple effect of economic empowerment can lead to improved education, healthcare, and overall quality of life.

  • Women bring a fresh perspective and innovative solutions to the table. 

Diversity in entrepreneurship fosters creativity and problem-solving, leading to more robust and sustainable businesses. By supporting women-owned businesses, we’re promoting diversity in thought and driving innovation across various industries.

  • Empowering women economically is a catalyst for gender equality. 

When women have the resources and opportunities to succeed in business, it challenges traditional gender roles and stereotypes. It sends a powerful message that women are capable leaders and contributors to the economy. By supporting women-owned businesses, we’re not just leveling the playing field; we’re reshaping societal norms and expectations.

So, how can you contribute to this movement?

Buy from Women-Owned Businesses: Be intentional about where you spend your money. Seek out women-owned businesses in your community or online and make a conscious effort to support them.

Promote and Amplify: Use your platform and voice to amplify women-owned businesses. Share their products and services on social media, write reviews, and recommend them to your network.

Invest in Women Entrepreneurs: If you have the means, consider investing in women-owned startups or businesses. By providing financial support, you’re not only helping them grow but also diversifying your investment portfolio.

Mentorship and Networking: Offer mentorship and networking opportunities to women entrepreneurs. Share your knowledge and experiences to help them navigate the business world more effectively.

Supporting women-owned businesses like ours is not just a moral imperative; it’s an investment in a more prosperous, innovative, and equitable future. By actively championing women entrepreneurs, we can create lasting change and build a more inclusive economy for all.

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Three Tips to Properly Hang Art

How hard can hanging art really be? 

Actually, it’s pretty technical. 

Properly installed art requires a tad more than a few nails, a hammer, and a “Looks even to me!”. For those brave DIY souls bypassing the expertise of a professional art installation service, Concepts in Art Owner Jenny Gaffney outlined her top tips for hanging art like a pro. 

  1. Make sure the center of your picture is at eye level. 

The last time you went to an art museum did you have to strain to see the art, or was it laid out in a comfortable location your eyes could easily access?

The most common mistake people can make when choosing to hang their own art is that they pick a position that is far too high up on the wall. Hanging art too high makes for an awkward location beyond a person’s natural gaze and interrupts the room’s overall aesthetic. Positioning your wall art at eye level generally means the midpoint of the picture is approximately 60 inches from the floor. 

Bringing the art to eye level makes the art much easier to appreciate and gives the room a sense of cohesion by eliminating any awkward wall space from the floor to the art. So break out that measuring tape – it’s worth it!

  1. You’ll have to become a bit of a mathematician. 

It’s often underestimated how much math is involved in hanging art, but it’s true that measuring tape isn’t the only piece of equipment you’ll need. A calculator is a must to achieve proper sizing and spacing. 

Depending on how many pieces of art you’re planning to hang, and the sizes of those pieces and any furniture located underneath the art, there are a LOT of ratios to take into consideration when hanging a piece of art in any area – especially a high-traffic one. You want people to focus on the gorgeous art you have hanging, not that it’s a little too big (or small) for where it’s hung. 

It can be overwhelming, but it all comes down to the details. Taking the time to figure out the math will pay off in the long run to ensure your picture is hung correctly!

  1. Make sure your picture is level!

This seems intuitive (especially if you’re taking the time to do all of the other calculations), but it’s not surprising to see people skip this step. After spending so much time and effort determining everything else, it’s not uncommon for folks to just eyeball the orientation of the art for the sake of ending the process. 

It’s true that people don’t notice things done right, but always notice something that’s a little off; nobody notices art that’s level, but everyone will notice something that’s crooked. While we’re sure your friend has excellent eyesight, your smartphone has a level app that will work even better – we promise! 

Remember, art is an investment that you want people to appreciate when they step into your space. While the process is highly technical (and a real patience tester), the end result – beautifully hung art that ties the room’s aesthetic together  – is always worth it. Whether you’re taking the process on yourself or employing the help of a professional service like Concepts in Art, these guidelines are the foundation of a properly executed installation that should be present in every room. 

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